Branding / Re-Branding
New Distribution Channels
Customer Relationship Management (CRM)
A brand is all about the experience your potential and current customers have with your company. Apart from fancy colour schemes and logos it lives in the every day-to-day interaction you have with your market, and that’s what keeps customers coming back for more if their experience has been good and worthwhile. Important to note is that even when things go wrong, an organization must have processes in place to remedy the situation, thereby keeping the customer satisfied.
Corporate branding done correctly will build brand equity – customers will queue to purchase your product or service simply because it’s your brand. Building your brand will generate increased revenue which will in turn build brand equity thereby increasing the value of your company for it’s shareholders.